A CEO’s Guide to Maximizing Reach Without Sacrificing Time
LinkedIn is where business is happening.
It's where leaders position their brands, connect with new opportunities, and build trust within their industries.
But as a CEO or Founder, you already know that.
What you may not have is the time to leverage LinkedIn’s potential in a way that authentically represents your expertise and drives real inbound leads.
Right now, companies with a genuine LinkedIn presence are pulling ahead, establishing themselves as thought leaders while others fade into the background.
CEOs who overlook LinkedIn risk missing out on so many important things that can harm their growth and market position.
But....it’s hard to keep up.
You may have the best offer on the planet, but if people don’t understand it, what’s the point?
The Common Problem
Individuals who understand these benefits have seen the rewards play out in their real-life networks, positioning them as experts and even bringing them inbound leads with posts (a.k.a. assets) they’ve created in the past.
Insights build credibility—and credibility builds trust.
People are more likely to engage with people they trust.
Still not sure? Here are some numbers from a study conducted in 2024.
-
of leaders who are active on LinkedIn built better relationships with their stakeholders.
-
of leaders active on LinkedIn saw immediate rewards within the first month or two of sharing their insights.
-
of buyers say they use insights and active leadership as a basis for trustworthiness.
Trust me, I know a lot of people find posting about yourself online “cringe” or unnecessary, but there’s no denying the numbers. More often than not, what you post will end up resonating with communities that align with your journey and beliefs. So, rather than worrying about how you’re perceived it’s a good idea to shift your mindset.
Here’s how the leaders are thinking…
In other words….
Fact: There are 900 million users on LinkedIn.
Leverage: LinkedIn has 900 million potential customers waiting for me.
Fact: Posting regularly makes people 4x more likely to trust you.
Leverage: People are 4x more likely to buy my offer.
Fact: An active LinkedIn means 11x more visibility.
Leverage: I can get 11x more eyes on me—not my competition.
The Simple Solution
With almost no effort, you can provide value, drive conversions and position yourself as an innovative thinker.
How? Outsourcing someone to manage your LinkedIn account.
But, not just anyone. Someone you trust, know understands your vision, and can translate your knowledge in a way that’s digestible and makes sense to a mass community.
It’s really as simple as 1,2,3.
The result? You’ll grow your network, attract new leads and get the best talent. All of this will ultimately close more deals, making you more money than you thought was possible.
Here’s Why This Matters…
Effective copywriting strategies get attention and inspire action.
High-value services and products are easier to discover if they’re translated in a way that people can resonate with, relate to or understand.
I’ve seen firsthand how many people need what others are offering but don’t even know it exists.
Why? Because the message wasn’t clear enough or wasn’t tailored to their actual needs.
It’s important to zero in on a way to cut through the noise, turning complex benefits into straightforward messages like "save an hour a day" or creating simple graphics that show how their lives can change.
Trust me, I’ve seen it work firsthand.
Our Approach
Our approach is straight-forward, relevant, and easy.
Here’s how it works…
If this resonates, let's connect to discuss how your insights can start generating inbound leads.