Generalists Over Specialists
Using a modern LinkedIn strategy & social content, we built a weekly cadence of posts for a product development team. Topics ranged from thought-leadership to relevant industry news, all inspired by original ideas and insights from the team.
Digital Media Strategy • Copywriting • Campaign Management • Graphic Design
Published
Articles
-
The film industry has seen dramatic shifts with the rise of digital products like Netflix, which made movie-watching instant, personalized, and accessible from home. This change disrupted traditional cinema, reducing theater visits and transforming how audiences consume stories. Cinemas now compete with this convenience and are innovating with immersive experiences, premium services, and community-driven events to reclaim their audience. The article explores how cinemas can stay relevant, the broader impacts of digital disruption, and why adapting to evolving technology is key for survival. It’s a must-read on the future of film in a digital-first world.
-
Amazon’s “Just Walk Out” technology, aimed at creating an automated, AI-driven retail experience, showcases both the potential and challenges of integrating AI into everyday life. Launched with the promise of seamless shopping by eliminating checkout lines, the system relies heavily on human labor, with over a thousand contractors validating purchases from remote locations. This hybrid approach reveals the limitations of current AI technology and introduces concerns around privacy, data security, and surveillance, prompting criticism from privacy advocates.
The initiative highlights key lessons for AI in retail, such as balancing automation with human oversight, ensuring data privacy, and prioritizing user-centric design. Despite Amazon’s pivot to other technologies, the future of AI in retail remains promising but requires thoughtful application, blending automation with ethical considerations to truly enhance the customer experience.
-
A digital consulting client recently fast-tracked the validation of a product idea for a startup we’ll call “Grande.” While traditional discovery methods often involve prolonged, costly surveys and qualitative research, this client streamlined the process using the "4 Forces Model." This focused approach prioritized essential customer behavior drivers, cutting down inefficiencies and yielding actionable insights. By developing quick mockups rather than full builds, they verified usability, saved resources, and validated both the product's need and a viable business model. This tailored approach allowed Grande to confidently launch a limited release, equipped with data for further funding.