DREAMWORLD
LUXURY IS A MINDSET. THE CLOTHES WE WEAR IS ONLY A GLIMPSE INTO THE WORLD OF THE PERSON KNOW WE CAN BE.
dream quality
We created a social media campaign for a ready-to-wear luxury brand based in nyc. The purpose of the campaign was to encourage a “back to basics” approach to building your wardrobe.
The brand, which creates luxury basics with a twist aimed to position it’s collection as a go-to for simple, casual luxury.
LOCATION
Soho, New York City
SEASON
Spring 2024
SERVICES
Campaign Management, Content Creation, Video Editing, Copywriting
We organized and directed a shoot for a social media campaign that would launch on social media and be also be used in marketing materials. The one day shoot featured two looks from the collection and embodied a dream-like setting to reflect the luxury quality.
APPROACH
This campaign earned a 15% increase in average monthly email sign ups and averaged a 20% CTR on ads that featured it’s assets. With a strong 1 month turnaround, the brand was able to roll out a successful launch and see ROI 2 weeks before their initial 6 week timeline plan.
RESULTS
